ittech: The anatomy of trust in business

ittech: The anatomy of trust in business.


In a business environment the most important parameter of trust is the quality of products. It solely augments and builds the brand. Still, there are various factors, which can build trust. Consumer perception, aggressive marketing strategies, established marketing push, viral marketing are some of the technology which can build trust. Various positive news, reviews, buying guides, analytical perceptions and some of the empowerment to consumers is the positives, which can build trust and long-term strategy. It gives collective intelligence and provides the opportunity to garner the interest of the consumers. Some strategic analysts think the trust can be measured ad calculated. It is to be calculated upon one of the longest questionnaire, given to customers and analysis beyond it. It is based on six parameters .Awareness, availability, credibility, loyalty, quality and satisfaction. Analysts say these factors determine the “trust” as brand.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s