In a business environment the most important parameter of trust is the quality of products. It solely augments and builds the brand. Still, there are various factors, which can build trust. Consumer perception, aggressive marketing strategies, established marketing push, viral marketing are some of the technology which can build trust. Various positive news, reviews, buying guides, analytical perceptions and some of the empowerment to consumers is the positives, which can build trust and long-term strategy. It gives collective intelligence and provides the opportunity to garner the interest of the consumers. Some strategic analysts think the trust can be measured ad calculated. It is to be calculated upon one of the longest questionnaire, given to customers and analysis beyond it. It is based on six parameters .Awareness, availability, credibility, loyalty, quality and satisfaction. Analysts say these factors determine the “trust” as brand.