Think Different by Elee Wright

Think Different by Elee Wright.


However, as with biggest first-generation products, the product had some severe flaws. The most major problem was the unavailability of software for the platform. Apple was banking heavily on the success of the Macintosh and its failure would most likely mean bankruptcy for the company. Fortunately for the company the Apple II was still selling well and was a constant source of healthy income for Apple. He was allowed to stay on as a “product visionary,” a post that had no importance or bearing on the company. It was just a compromise to keep the die-hard Apple loyalists and old-timers happy. Jobs soon left the company, along with four of Apple’s top engineers, with the aim of starting a new computer company and beating Apple at its own game.

The LaserWriter, an affordable laser printer, and PageMaker, the first desktop publishing program, were launched together for the Mac platform and rescued it from the brink of extinction. Apple then launched the Mac II in 1987 which carried the upward trend. It addressed every problem the original Macintosh suffered from—it had ample storage space (an 80 MB hard drive), support for up to 20 MB of RAM, allowed the installation of a graphics card, and the screen was capable of displaying up to 16.7 million colours. So when Microsoft came out with Windows 3.0 in 1990, it already had a vast base of consumers who had the hardware required to run the operating system. Apple found itself in a tight spot.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s